History and the Avant-Garde  of Web Poetry 
 
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by George Hartley

ELEMENTS OF A WEB POETICS: GEORGE LANDOW

 

George Landow’s 1992 book, Hypertext: the Convergence of Contemporary Critical Theory & Technology, makes an argument for seeing hypermedia as the fulfilment of the explicit and implicit ethical demands of contemporary theory. As such, then, hypertext is seen as avant-garde by its very nature as it radically transforms the reading process: because of its multilinearity, “once one leaves the shadowy bounds of any text unit, new rules and new experience apply.”

 

Hypertext, in Landow’s view, is characterized by the following elements:

 

1.    multilinearity

2.    intertextuality

3.    multivocality

4.    decenteredness

5.    montage construction

6.    nonhierarchical writer/reader distinction

7.    choice and chance

8.    associative indexing (links) and webs

9.    digitality and virtual text

10. democratization

 

These elements are what make hypertext the fulfilment of the theories of Derrida, Barthes, Bakhtin, Baudrillard, and Foucault. It appears modernist in that it “foregrounds the writing process and therefore rejects a deceptive transparency.” And it appears avant-garde in that it promises a restructuration of social relations along hypertextual lines.